THE ALMOST PERFECT VOICE MAIL MESSAGE

One day while I was out of the office, I received a call from someone (her name is Judy) who works for the company that publishes an industry magazine I subscribe to.

Her voice mail message sounded good; she was clear and articulate.

But something was missing. I don't know her and have never spoken with her before; she had a very nice, friendly voice.


Judy used the right words - almost.


The reason for her call: My subscription to her magazine is about to expire. She was calling to ask if I wanted to renew. But she did what nearly 50% of telephone marketing people do: She did not use her last name.

Her Message

    "Hi Ann, my name is Judy. I work for the Smith Publishing Group. You've been subscribing to our magazine for the past three years. Your last issue is due to ship in March and I'm checking to see if I may send the renewal invoice to you. It's ninety-nine dollars for the year. My telephone number is (she stated her telephone number clearly). Can you give me a call today with your decision? Thank you, Ann."

One Thing Was Missing

This was a nearly perfect voice mail message. Her voice sounded clear and polite - easy to understand.  Why did she not include her last name? It is a mystery to me.

And last Friday the same thing happened - twice. Both times the voice mail message was from someone I have never spoken with, from companies I have never done business with. Kim from one company and Brian from another.

If you don't know the person you are calling, using first and last name builds credibility and adds to the perception of professionalism.

Voice Mail Script
Worksheet

Hello [prospect’s name] ________________________________________

This is [your first and last name]____________________________________________

at [your telephone number]________________________________________

calling from [your company name]__________________________________________

We specialize in________________________________and I’m calling you today to [state reason for call with benefits]

_______________________________________________

_______________________________________________

_______________________________________________

This is saving our customers up to _______% on their _____________ expenses.

If you would like more information on this, please call me at [your telephone number].

______________________________________

Again, this is [your first and last name] ______________________________________

And my telephone number is [your telephone number]_________________________

Thank you for your time and I look forward to talking with you!

(Repeating your telephone number more than once, even more than twice will increase the possibility that you will get a call back.)

______________________________________________

QUESTION:  

Do you know how to avoid the six fatal voice mail mistakes?   and . . .

Did you know there are four compelling ways to motivate prospects to return your calls?

You can learn how in my newest e-book Voice Mail Tips and Scripts.

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